Why All Hotels Need a Channel Manager

Any hotel working without a channel manager is likely to be spending a significant amount of time and stress navigating several extranets, in constant worry to accidentally overbook the hotel. As the hotel distribution landscape has become increasingly complex, it is almost impossible to manage all channels manually, while at the same time maintaining the high customer service your customers deserve.


What are the benefits of a channel manager?

A channel manager allows hotels to manage all online channels in one place, update rates and control inventory. Hotels on a channel management connection enjoy the following benefits:

  • No risk of overbooking – As all channels are connected to one inventory–no more allotments–, the hotel is no longer able to sell more rooms than it has in its inventory.
  • More time for guest – Significant time will be saved as you no longer need to navigate various extranets to update prices and inventory. This time can, instead, be spent on what hoteliers are best at: serving their guests.
  • Reach more guests – Most established channel managers will provide an array of channels to which to connect, giving you the opportunity to be visible in markets you were not able to reach in the past.

As prices for channel managers have decreased over the past years, connecting your hotel is really a no-brainer for any serious hotel owner.

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